Digital Marketing Training for Cooperative Managers and Administrators in Semarang Regency

Abstract

Cooperatives need to strengthen their digital marketing capabilities to remain relevant and competitive in the digital era. This community service program was designed to enhance the digital literacy of cooperative managers and administrators in Semarang Regency by introducing essential knowledge and practical skills in social media management, content creation, and simple digital automation. The activity was conducted in Semarang Regency with a total of 32 participants representing various cooperatives. The training lasted for one full day and combined short lectures, guided demonstrations, hands-on practice, and consultation sessions. Pre-test and post-test assessments were used to measure learning improvement, while observation and participant feedback were employed to evaluate practical application. The results show a significant increase in participants’ understanding of digital marketing tools, with post-test scores rising by an average of 38% compared to the pre-test. Participants were also able to create basic promotional content using platforms such as Facebook and Canva, and several cooperatives began implementing these tools shortly after the training. The activity demonstrates that targeted digital marketing training can effectively support cooperatives in expanding their market reach, improving promotional efficiency, and strengthening member empowerment. Future programs are recommended to include advanced modules on data analytics and e-commerce integration to ensure sustainable digital transformation.